All About The Logo On Our New T-Shirts - Part 1

Our new T-shirt will feature a single color version of our logo on the back.  This logo, as with any logo, has a lot of symbolism and meaning behind it.  We thought it would be fun to let you in on some of it.

So let's start with the oldest part of our logo: the seven flags along the bottom of the outer band.  Many people over the years have just taken these to be decorative random flags, but these flags are actually a part of the International Code of Signals.  From left to right their names are: CHARLIE  HOTEL  INDIA  CHARLIE  ALPHA  GOLF  OSCAR which, if you haven't already caught on by now, spells CHICAGO.  Chicago is, of course, our home port and I thought it would be nice to honor our city in a decorative but meaningful maritime way.

So, next time you see a bunch of "decorative" flags in a line, take some time to look-up the International Code of Signals flags and see if they spell something special.  Fair warning: sailors being sailors, you might be surprised by what you find! ;-)

Watch for additional posts about our logo's meaning.

Check out our T-Shirt Pre-Order page if you would like pre-order one or would like to know more about the story behind our new hemp based t-shirts.

See you on the water,

Capt. Mike